Monitor Competitor Pricing

Monitor Competitor Pricing automates the tracking of competitor pricing changes by extracting data from Google Sheets, analyzing it through Airtop, and notifying you via Slack. This workflow ensures you stay informed about significant pricing updates, helping you make timely business decisions and maintain competitive advantage.

7/8/2025
8 nodes
Complex
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Categories:
Communication & MessagingComplex WorkflowManual TriggeredData Processing & Analysis
Integrations:
GoogleSheetsAirtopSlackFilter

Target Audience

This workflow is ideal for:
- Marketing Teams: To keep track of competitor pricing and adjust strategies accordingly.
- Product Managers: To ensure pricing remains competitive and aligned with market trends.
- Business Analysts: To analyze pricing changes over time and derive insights for decision-making.
- Sales Teams: To be informed of pricing changes that may affect sales strategies or customer negotiations.

Problem Solved

This workflow addresses the challenge of monitoring competitor pricing efficiently by automating the process of fetching pricing URLs from Google Sheets, analyzing the pricing information, and notifying relevant stakeholders of significant changes. It reduces manual effort and ensures timely updates on pricing strategies.

Workflow Steps

  • Manual Trigger: The workflow starts when the user clicks 'Test workflow'.
    2. Get Pricing URLs: It retrieves the list of pricing URLs from a specified Google Sheets document.
    3. Check Pricing: For each URL, it uses Airtop to extract pricing information and summarize the plans, features, and any differences from previous pricing.
    4. Parse Response: The response from Airtop is parsed to extract relevant details such as pricing summary, differences, and status.
    5. Filter Out Similar: It filters out any pricing updates that are not significantly different from previous entries, focusing only on notable changes.
    6. Update Pricing: The workflow updates the Google Sheets document with the latest pricing information and timestamps.
    7. Notify Pricing Change: If there are significant changes, a notification is sent to a specified Slack channel to inform the team.

    • Customization Guide

    Users can customize this workflow by:
    - Modifying Google Sheets Document: Change the document ID or sheet name in the 'Get Pricing URLs' and 'Update Pricing' nodes to point to a different Google Sheets file.
    - Adjusting Pricing Check Parameters: Edit the prompt in the 'Check pricing' node to change how pricing information is summarized or what features to focus on.
    - Changing Notification Settings: Update the Slack channel ID in the 'Notify pricing change' node to send notifications to a different channel.
    - Adding More Data Sources: Integrate additional nodes to pull pricing data from other sources if needed, enhancing the workflow’s capabilities.