Automate Google Analytics Reporting - AlexK1919

Automate Google Analytics reporting with this workflow, which aggregates key metrics like page views, user engagement, and search performance weekly. It compares this week's data to last week's, providing insights directly via email to enhance decision-making and optimize online strategies.

7/8/2025
23 nodes
Complex
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Categories:
Communication & MessagingSchedule TriggeredComplex Workflow
Integrations:
Sticky NoteGoogleAnalyticsGmailSchedule Trigger

Target Audience

This workflow is ideal for:
- Digital Marketers looking to automate their Google Analytics reporting and gain insights into website performance.
- Business Owners who want to monitor engagement metrics and search performance without spending hours on manual reporting.
- SEO Specialists who need to compare week-over-week data efficiently to optimize their strategies.
- Data Analysts who require a streamlined process to aggregate and visualize data from Google Analytics for presentations or reports.

Problem Solved

This workflow addresses the challenge of time-consuming manual reporting by automating the process of gathering and aggregating Google Analytics data. It provides a comprehensive overview of key metrics such as page engagement, search results, and country views over specified time periods, allowing users to quickly assess performance and make informed decisions.

Workflow Steps

  • Trigger the Workflow: The workflow begins when the user clicks the ‘Test workflow’ button or as per the scheduled trigger.
    2. Fetch Engagement Data: It retrieves page engagement statistics for the current week and the prior week from Google Analytics.
    3. Gather Search Results: The workflow collects Google search results for both this week and the prior week, including metrics like active users, engagement rate, and click-through rate.
    4. Acquire Country Views Data: It fetches data related to country views for this week and the prior week, providing insights into user demographics.
    5. Data Parsing: The workflow processes the retrieved data to create URL-encoded strings for easier aggregation.
    6. Aggregate Data: The parsed data is combined into a structured format that highlights key metrics for both weeks.
    7. Format the Report: A visually appealing HTML report is generated, summarizing the key findings from the data.
    8. Email the Report: Finally, the workflow sends the formatted report via email to the specified recipient, ensuring timely delivery of insights.

    • Customization Guide

    Users can customize this workflow by:
    - Modifying the Google Analytics Property ID: Change the property ID in the Google Analytics nodes to connect to a different account.
    - Adjusting the Metrics and Dimensions: Users can add or remove specific metrics and dimensions based on their reporting needs by editing the metricsGA4 and dimensionsGA4 parameters.
    - Changing the Email Recipient: Update the sendTo field in the Email node to direct reports to a different email address.
    - Customizing the Report Format: Users can edit the HTML structure in the Format Data node to match their branding or presentation style.
    - Scheduling Frequency: Adjust the schedule trigger settings to change how often the workflow runs, whether daily, weekly, or monthly.