UTM Link Creator & QR Code Generator with Scheduled Google Analytics Reports

For UTM Link Creator & QR Code Generator, automate the creation of UTM links and QR codes, store them in a database, and schedule Google Analytics reports. This workflow enhances marketing tracking and analysis by providing easy access to campaign performance metrics, ensuring timely insights for informed decision-making.

7/8/2025
14 nodes
Medium
schedulemediumlangchaingoogleanalyticstoolairtableschedule triggergmailsticky noteautomationadvancedapiintegrationcron
Categories:
Communication & MessagingSchedule TriggeredData Processing & AnalysisMedium Workflow
Integrations:
LangChainGoogleAnalyticsToolAirtableSchedule TriggerGmailSticky Note

Target Audience

Target Audience


- Marketing Managers: Professionals looking to track the performance of their campaigns through UTM links and Google Analytics.
- Digital Marketers: Individuals who need to generate UTM links quickly and efficiently for various campaigns.
- Data Analysts: Those who require automated reports from Google Analytics to analyze campaign performance and provide insights.
- Small Business Owners: Entrepreneurs looking for a streamlined way to manage marketing links and track their effectiveness without extensive technical knowledge.

Problem Solved

Problem Solved


This workflow automates the process of creating UTM links, storing them in a database, generating QR codes, and scheduling Google Analytics reports. It addresses the challenges of:
- Manual UTM Link Creation: Eliminates the need for manual entry and potential errors in UTM parameters.
- Data Tracking: Facilitates tracking of marketing campaign performance in a structured manner.
- Reporting Efforts: Reduces the time spent on generating and analyzing reports by automating data collection and analysis.

Workflow Steps

Workflow Steps


1. Trigger: The workflow starts with a manual trigger to create UTM links based on user inputs.
2. Set UTM Parameters: User inputs for website URL, campaign ID, source, medium, name, and term are set as parameters.
3. Generate UTM Link: A code node constructs the UTM link using the provided parameters.
4. Database Submission: The generated UTM link is submitted to an Airtable database for record-keeping.
5. QR Code Generation: A QR code is created using the generated UTM link for easy access in marketing materials.
6. Schedule Reports: A scheduled trigger initiates the collection of Google Analytics data at specified intervals.
7. Data Analysis: An AI agent analyzes the Google Analytics data and generates an executive summary report.
8. Email Summary: The summary report is sent to the marketing manager via Gmail.

Customization Guide

Customization Guide


- UTM Parameters: Users can modify the UTM parameters in the 'Set UTM Parameters For Link' node to fit their specific campaign needs.
- Database Configuration: Adjust the Airtable base and table settings in the 'Submit UTM Link To Database' node to match your database structure.
- QR Code Settings: Change the QR code generation parameters in the 'Create QR Code With Submitted QR Link' node for different sizes or error correction levels.
- Google Analytics Metrics: Customize the metrics and dimensions collected in the 'Google Analytics' node to reflect the KPIs relevant to your business.
- Email Settings: Update the recipient and message content in the 'Send Summary Report To Marketing Manager' node to tailor communications to different stakeholders.