Amazon keywords

Amazon keywords tool automates keyword generation for your Amazon FBA business by integrating Airtable and Amazon's completion API. It streamlines the process of receiving, cleaning, and saving relevant keywords, enhancing your product visibility and searchability on Amazon.

7/8/2025
12 nodes
Medium
webhookmediumairtablesplitoutaggregatesticky noteadvancedapiintegration
Categories:
Data Processing & AnalysisWebhook TriggeredMedium Workflow
Integrations:
AirtableSplitOutAggregateSticky Note

Target Audience

This workflow is ideal for:
- Amazon FBA Sellers: Those looking to optimize their product listings with relevant keywords.
- Digital Marketers: Professionals aiming to enhance their SEO strategies by utilizing Amazon's keyword data.
- Entrepreneurs: Individuals starting their e-commerce journey who need a cost-effective solution for keyword research.
- Data Analysts: Analysts interested in automating data collection from Amazon for insights and reports.

Problem Solved

This workflow addresses the challenge of finding relevant Amazon keywords for products. It automates the process of:
- Gathering keywords from Airtable.
- Fetching suggestions from Amazon's completion API based on user-defined keywords.
- Aggregating and saving these keywords back into Airtable for easy access and analysis.

Workflow Steps

  • Receive Keyword: The workflow is triggered via a webhook when a keyword is sent.
    2. Get Airtable Data: It retrieves existing keywords from an Airtable database to ensure no duplicates.
    3. Get Amazon Keywords: The workflow queries the Amazon completion API using the received keyword to fetch relevant suggestions.
    4. Format Output: The suggestions are formatted for further processing.
    5. Clean Keywords: This step ensures that the keywords are properly cleaned and structured.
    6. Aggregate Keywords: The workflow aggregates the cleaned keywords to prepare them for storage.
    7. Combine into String: The aggregated keywords are combined into a single string for easy storage.
    8. Save Keywords: Finally, the keywords are saved back into Airtable, updating the relevant record with the new keyword data.

    • Customization Guide

    To customize this workflow:
    - Modify the Webhook: Change the webhook URL to suit your application's needs.
    - Adjust Airtable Configurations: Update the Airtable base and table parameters to point to your specific Airtable setup.
    - Change API Endpoint: If needed, modify the Amazon API endpoint or parameters to refine the keyword suggestions.
    - Add Additional Processing: Insert more nodes for additional data processing, such as filtering or analyzing the keywords further.
    - Update Output Format: Change the output format in the 'Combine into string' step to suit your reporting requirements.