Unsubscribe Mautic contacts from automated unsubscribe emails

Target Audience

Marketing Teams: Those looking to manage email subscriptions effectively.
- Customer Support Teams: Professionals needing to handle unsubscribe requests efficiently.
- Business Owners: Entrepreneurs who want to maintain a clean email list and respect customer preferences.
- Automation Enthusiasts: Individuals interested in automating repetitive tasks within their email marketing strategies.

Problem Solved

This workflow addresses the challenge of managing unsubscribe requests from automated emails. It ensures that contacts who wish to unsubscribe are promptly removed from mailing lists and added to the appropriate segments in Mautic, thereby improving compliance with email marketing regulations and enhancing customer satisfaction.

Workflow Steps

Gmail Trigger: The workflow begins with a trigger that monitors Gmail for incoming unsubscribe requests.
2. Check for Automated Unsubscribe: It verifies if the email contains the keyword 'unsubscribe' and checks if the sender is not the same as the configured email.
3. Extract Email: The workflow extracts the email address from the 'From' field of the incoming email.
4. Ensure Unique Emails: It collects unique email addresses to avoid processing duplicates.
5. Fetch Mautic Contact ID: The extracted email is used to find the corresponding contact ID in Mautic.
6. Contact Existence Check: The workflow checks if the contact exists in Mautic.
7. Update Mautic Segments: If the contact exists, it removes them from the newsletter segment and adds them to an unsubscribed segment.
8. Send Unsubscribe Confirmation: A confirmation email is sent back to the user, informing them of their successful opt-out.
9. Add to Do Not Contact List: Optionally, the contact can be added to a Do Not Contact list to prevent future communications.

Customization Guide

To customize this workflow:
- Edit Email Addresses: Update the email address and unsubscribe message in the 'Edit Fields' node to reflect your organization's details.
- Adjust Segment IDs: Modify the segment IDs in the Mautic nodes to match your specific segments for unsubscribed and newsletter lists.
- Change Reply Message: Tailor the unsubscribe confirmation message in the 'Reply Unsubscribe Message' node to suit your brand's tone.
- Add Additional Logic: Incorporate more conditions or nodes to handle special cases, such as different unsubscribe reasons or handling multiple email addresses.