Wordpress Form to Mautic

Automated workflow for Wordpress that captures form submissions and integrates them into Mautic, ensuring data normalization and email validation. This process streamlines lead management, enhances marketing campaigns, and reduces errors by verifying contact information before creating entries in Mautic.

7/8/2025
10 nodes
Medium
webhookmediumsticky notemauticnoopintegrationapilogicconditional
Categories:
Webhook TriggeredMedium WorkflowMarketing & Advertising Automation
Integrations:
Sticky NoteMauticNoOp

Target Audience

This workflow is ideal for:
- Marketers looking to automate lead capture from WordPress forms into Mautic.
- Business Owners who want to streamline their contact management processes.
- Web Developers who need to integrate web forms with marketing automation tools efficiently.
- Data Analysts interested in ensuring data quality and validation before it enters their CRM systems.

Problem Solved

This workflow addresses the challenge of manually transferring data from WordPress forms to Mautic, which can be time-consuming and error-prone. It ensures that only valid leads are processed and added to Mautic, thereby improving the quality of the marketing database and reducing the risk of sending communications to invalid contacts.

Workflow Steps

  • Receive Data from WordPress Form: The workflow begins with a webhook that captures incoming POST requests from a WordPress form submission.
    2. Normalize Data: The data received is processed to extract and format key fields such as name, email, and mobile number, ensuring they are in the correct format.
    3. Email Validation Check: A conditional check verifies whether the provided email is valid. If the email fails validation, the workflow will proceed to mark the contact as 'Do Not Contact'.
    4. Create Contact in Mautic: If the email is valid, a new contact is created in Mautic with the normalized data.
    5. Handle Invalid Emails: If the email is invalid, the contact is added to Mautic's Do Not Contact list with a specified reason and comments.
    6. End Workflow: The workflow concludes, ensuring all processes are completed, and no further actions are taken.

    • Customization Guide

    To customize this workflow:
    - Modify Webhook Path: Change the webhook path in the 'WordpressForm' node to match your form's settings.
    - Adjust Data Mapping: Update the assignments in the 'LeadData' node to capture additional fields from your form, if necessary.
    - Change Email Validation Logic: Customize the criteria for email validation in the 'CheckEmailValid' node to suit your specific requirements.
    - Map Additional Fields in Mautic: In the 'CreateContactMautic' node, add or modify additional fields in the 'additionalFields' section to capture more information about the contact.
    - Edit Sticky Notes: Update the content of the sticky notes to provide clearer instructions or notes relevant to your workflow.