Shopify order UTM to Baserow

Shopify order UTM to Baserow automates the daily transfer of order data, including campaign details and revenue, from Shopify to Baserow. This workflow ensures timely data integration, enabling better tracking of marketing performance and revenue analysis.

7/8/2025
12 nodes
Medium
schedulemediumbaserownoopgraphqlschedule triggersplitoutsticky noteautomationadvancedcronlogicconditional
Categories:
Schedule TriggeredMedium Workflow
Integrations:
BaserowNoOpGraphqlSchedule TriggerSplitOutSticky Note

Target Audience

This workflow is ideal for:
- E-commerce Managers: To automate the tracking of UTM parameters from Shopify orders.
- Digital Marketers: To analyze campaign performance based on customer journey data.
- Data Analysts: To integrate Shopify data into Baserow for deeper analysis and reporting.
- Developers: To customize and extend the workflow for specific business needs.

Problem Solved

This workflow addresses the need to efficiently capture and store UTM parameters from Shopify orders in Baserow, allowing businesses to:
- Track the effectiveness of marketing campaigns.
- Analyze customer journeys and source attribution.
- Automate data entry, reducing manual effort and errors.

Workflow Steps

  • Schedule Trigger: The workflow runs daily at 00:00 to fetch orders from Shopify.
    2. Set Shopify Subdomain: This step sets the Shopify subdomain, ensuring the correct API endpoint is used.
    3. Get Orders from Shopify: It retrieves orders created in the last 24 hours, focusing on key order details and UTM parameters.
    4. Split Shopify Data: The data is split into individual items for further processing.
    5. Transform Incoming Data Structure: Each order's relevant UTM parameters and revenue are extracted and structured for Baserow.
    6. Check for Campaign Presence: A conditional check determines if the campaign parameter exists.
    7. Store Data in Baserow: If the campaign is present, the order details are stored in Baserow; if not, a no-operation step is executed.
  • Customization Guide

    To customize this workflow:
    - Change Shopify Subdomain: Update the 'Set Shopify Subdomain' node with your store's subdomain.
    - Modify Query: Adjust the GraphQL query in the 'Get orders from Shopify' node to fetch different data or time ranges.
    - Field Mapping: In the 'Transform incoming data structure' node, modify the field mappings to match your Baserow table structure.
    - Add Additional Conditions: You can enhance the 'Check if "Campaign" is present' node by adding more conditions based on your analytics needs.