Shopify order UTM to Baserow automates the daily transfer of order data, including campaign details and revenue, from Shopify to Baserow. This workflow ensures timely data integration, enabling better tracking of marketing performance and revenue analysis.
This workflow is ideal for:
- E-commerce Managers: To automate the tracking of UTM parameters from Shopify orders.
- Digital Marketers: To analyze campaign performance based on customer journey data.
- Data Analysts: To integrate Shopify data into Baserow for deeper analysis and reporting.
- Developers: To customize and extend the workflow for specific business needs.
This workflow addresses the need to efficiently capture and store UTM parameters from Shopify orders in Baserow, allowing businesses to:
- Track the effectiveness of marketing campaigns.
- Analyze customer journeys and source attribution.
- Automate data entry, reducing manual effort and errors.
To customize this workflow:
- Change Shopify Subdomain: Update the 'Set Shopify Subdomain' node with your store's subdomain.
- Modify Query: Adjust the GraphQL query in the 'Get orders from Shopify' node to fetch different data or time ranges.
- Field Mapping: In the 'Transform incoming data structure' node, modify the field mappings to match your Baserow table structure.
- Add Additional Conditions: You can enhance the 'Check if "Campaign" is present' node by adding more conditions based on your analytics needs.