Google Analytics: Weekly Report

Google Analytics: Automates weekly reporting by retrieving and analyzing the last 7 days of data, comparing it to the same period last year. It generates a detailed email report with key metrics like page views, sessions, and revenue, while also providing an optional summary via Telegram. This workflow saves time and enhances data-driven decision-making.

7/8/2025
14 nodes
Medium
schedulemediumschedule triggergoogleanalyticsemailsendtelegramlangchainsummarizesticky noteautomationadvancedcronemailnotificationcommunicationbot
Categories:
Communication & MessagingSchedule TriggeredMedium Workflow
Integrations:
Schedule TriggerGoogleAnalyticsEmailSendTelegramLangChainSummarizeSticky Note

Target Audience

This workflow is ideal for:
- Digital Marketers: Professionals looking to track and analyze website performance metrics weekly.
- Business Owners: Individuals who want to keep a close eye on their online presence and sales performance.
- Data Analysts: Experts who need to automate the reporting process for Google Analytics data.
- Marketing Teams: Teams that require consistent updates on user engagement and conversion metrics to make informed decisions.
- Freelancers: Independent professionals who manage multiple clients and need streamlined reporting solutions.

Problem Solved

This workflow addresses the challenge of manually gathering and analyzing Google Analytics data. It automates the process of retrieving metrics for the last 7 days, comparing them to the same period last year, and summarizing the results. Users can receive insights directly via email and Telegram, saving time and ensuring that critical performance data is consistently monitored and reported.

Workflow Steps

  • Schedule Trigger: The workflow is initiated every Monday at 7 a.m. to ensure timely reporting.
    2. Google Analytics Data Retrieval: It fetches metrics for the last 7 days, including key performance indicators like page views, sessions, and ecommerce purchases.
    3. Data Assignment: The retrieved data is assigned to specific variables for easier manipulation and analysis.
    4. Previous Year Comparison: The workflow retrieves data for the same 7-day period from the previous year to facilitate year-over-year comparisons.
    5. Data Summarization: The data is summarized to highlight totals, averages, and other important metrics.
    6. AI Processing for Email: The summarized data is analyzed and formatted into a sleek HTML table for email reporting.
    7. Email Sending: The report is sent out via email to designated recipients, ensuring they receive the insights directly in their inbox.
    8. Telegram Notification: Optionally, the summarized data is processed for a concise Telegram message to keep stakeholders updated on the go.

    • Customization Guide

    To customize this workflow:
    - Adjust the Schedule: Modify the Schedule Trigger parameters to change the reporting frequency or time.
    - Change Email Recipients: Update the toEmail field in the Send Email node to direct reports to different recipients.
    - Modify Metrics: Alter the metricsGA4 in the Google Analytics nodes to include additional metrics or remove unnecessary ones.
    - Customize Messaging: Edit the content in the Processing for email and Processing for Telegram nodes to tailor the message format or add specific insights.
    - Integrate Additional Tools: Connect other nodes or APIs if you want to enrich the report with data from other sources or enhance the notification process.