Shopify + Mautic

Automated workflow for Shopify that updates customer marketing consent in Mautic based on real-time webhook triggers. It efficiently manages customer segments, ensuring compliance with marketing preferences, and enhances customer engagement through targeted communication.

7/8/2025
26 nodes
Complex
webhookcomplexshopifytriggernoopmauticgraphqlsticky noteadvancedlogicconditionalintegrationapi
Categories:
Complex WorkflowWebhook TriggeredMarketing & Advertising Automation
Integrations:
ShopifyTriggerNoOpMauticGraphqlSticky Note

Target Audience

This workflow is ideal for:
- E-commerce Businesses: Companies using Shopify to manage customer data and marketing consent.
- Marketing Teams: Professionals looking to automate customer segmentation and consent management in Mautic.
- Developers: Those who want to integrate Shopify with Mautic for advanced marketing strategies.
- Data Analysts: Individuals analyzing customer behavior and marketing effectiveness through automated workflows.

Problem Solved

This workflow addresses the challenge of managing customer marketing consent across platforms. By automating the process, it ensures that:
- Customer consent is accurately reflected in both Shopify and Mautic.
- Marketing teams can effectively segment customers based on their consent status, reducing manual errors and saving time.
- Businesses can maintain compliance with marketing regulations by ensuring proper consent management.

Workflow Steps

  • Trigger: The workflow starts with a Shopify Trigger that captures updates to customer data, specifically focusing on changes in marketing consent.
    2. Webhook Validation: The incoming webhook request is validated using a Crypto node that checks the signature to ensure data integrity.
    3. GraphQL Query: A GraphQL query retrieves the customer's information from Shopify based on their email.
    4. Check Customer Existence: The workflow checks if the customer already exists in Mautic using the Search for Contact by Email node.
    5. Conditional Logic: If the customer exists, it evaluates their marketing consent status:
    - If they accept marketing, they are added to a confirmed segment in Mautic.
    - If they do not accept marketing, they are removed from the segment.
    6. Create New Contact: If the customer does not exist in Mautic, a new contact is created, and if they accept marketing, they are added to the confirmed segment.
    7. Marketing Consent Update: Finally, the workflow updates the customer's marketing consent status in Shopify using Marketing Consent - subscribed or Marketing Consent - unsubscribed mutations.

    • Customization Guide

    To customize this workflow:
    - Modify Webhook Settings: Change the webhook path or authentication method in the Webhook node to match your setup.
    - Adjust GraphQL Queries: Update the GraphQL queries to retrieve additional customer information or to target different customer segments.
    - Segment IDs: Change the segment IDs in the Add to confirmed segment and Remove from confirmed segment nodes to match your Mautic configuration.
    - Email Marketing Consent Logic: Adapt the conditions in the If nodes to reflect your specific marketing consent criteria.
    - Subdomain Configuration: Update the Set Shopify Subdomain node to reflect your Shopify store's subdomain.